Clarify Your Message So People Engage


A two-day workshop that will help you clarify your message. Bring communication simplicity to business complexity.

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If You Confuse, You Lose!

Are you losing sales because your customers can’t understand what you offer?

What you need is clarity — When you work with us to clarify your message you’ll be seen, heard and understood in the marketplace.

By leveraging Donald Miller’s proven StoryBrand framework, you’ll have new and improved messages to create websites, email blasts, brochures, sales scripts, elevator pitches and more. The bottom line is, when you put the right words in the right order, customers engage.

Through a special partnership between Leaders for Leaders and StoryBrand, we invite you to join us for the only StoryBrand workshop offered in Canada.

Create a Buzz

Create clear and compelling messages that spread like wildfire.

Learn a Language that Sells

You don’t have to come off as a pushy salesman to move product.

Become a Marketing Master

You’ll have a proven filter to clarify all of your marketing material.

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See an example of what you’ll learn:

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"Before the StoryBrand workshop, our website emphasized our story instead of making the client the hero, which no doubt cost us customers. Once we learned the StoryBrand framework, we changed our site to communicate clearly with potential clients, and things took off! StoryBrand is an extremely powerful way to grow your business.”

Michael Palmer
President, Pure Bookkeeping North America
Attended 2018 StoryBrand Canada Workshop

What Makes StoryBrand So Different?

The StoryBrand Framework is revolutionary because it teaches you to stop playing the hero in the story, and instead, invite customers INTO a story. Thousands of companies have made millions of dollars using the StoryBrand Framework and marketing system. But, how can you know if you are doing it right? The answer is to attend our two-day StoryBrand workshop.

We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.

We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.

In the 2-day StoryBrand Workshop, you will: 1. Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it’s the most powerful tool to compel a human brain. 2. See how this formula has been used by the world’s top brands in commercials, print ads and web-based marketing and 3. Apply this framework to your company’s messaging including websites, email blasts, keynotes and even elevator pitches. StoryBrand will help you create compelling messaging that stands out.

The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace. Register today for the only StoryBrand Workshop offered in Canada and spend 2 days with us clarifying your message. Why? Because nobody will know how much they need your product or service until you tell them in the right way.

“As our company became bigger and more complex, we struggled to have a clear and consistent message. The StoryBrand Workshop helped us simplify our communication and made our business easy for clients to understand. As a result, we've seen a major increase in prospects converting to clients! ”

John Porter
Founder & CEO, BarterPay
Attended 2018 StoryBrand Canada Workshop

Do You Struggle With Your Message?

Is explaining what you do complicated?

Are you struggling to get new leads?

Did your last marketing effort flop?

Do you need a common story to unite your staff?

Is it time to revamp your website?

Does marketing make your brain hurt?

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Thursday, April 25

9:00AM — 12:00PM

Understand how learning to tell a great story will grow your business. See how story works in movies, and learn how successful brands use story to stay on top. Gain and an understanding of the StoryBrand SB7 Framework.

This is done through a series of teaching videos featuring Donald Miller with discussion in between facilitated by StoryBrand facilitator, Tim Arnold.

12:00PM — 1:30PM

Lunch and Networking

1:30PM — 5:00PM

After lunch, we’ll dive into creating your companies story using the SB7 framework and applying it to your own BrandScript. This is done through a little bit of teaching, but mainly through facilitated work groups and discussion.

Friday, April 26

9:00AM — 12:00PM

Start the morning by creating clarity around who your customer is, what they want and who they want to be. You will learn to position your brand as the guide who will help the customer get to where they want to be. Finish the morning by developing a 3-step plan that allows your customer customers to have confidence that you understand them and can help them resolve their problems.

12:00PM — 1:30PM

Lunch and Networking

1:30PM — 5:00PM

You will spend the majority of the afternoon applying your newly developed story (your Brandscript) to marketing materials—website, emails, lead generators, etc. We will also show you how to write the perfect sales letter using the StoryBrand framework. This sales letter alone may pay for the cost of the entire workshop. In the final session, we critique your current marketing material. We actually put many of the workshop attendees’ websites on an enormous television screen and talk about what needs to change.

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To celebrate the StoryBrand workshop in Canada, we are offering the two-day workshop at a special price of $1,750 per person for one registration, or $1,500 per person for two registrations.

Register today as space is limited!